About us

Our mission is to empower women to reach their full potential by providing all our outstanding women the opportunity to work on their terms, in a flexible and supportive environment.

The wyse women initiative

The Wyse Women initiative launched in 2016 as a community that brings together experienced, credible, like-minded women and businesses who recognize the need for a talented flexible workforce that can hit the ground running.

We offer members exclusive access to our highly qualified network, and in doing so hope to drive a new approach to securing resource, where flexible working becomes the new norm and we are successful in retaining the top female talent in our workforce.

Meet Sarah

The concept for Wyse Women launched during my maternity leave when it dawned on me that there was a complete lack of part-time and flexible work opportunities for professional women. As a huge advocate of supporting and retaining female talent in our industry I wanted to find a solution that offered us a way to continue our participation in the workplace but also recognized our increasing need for balance and flexibility.

For me I didn’t feel ready to return to my full time job as the Managing Director of a leading adtech business – I was loving my short time off with my son! But I missed the mental stimulation and discovered I wasn’t alone.

I was meeting women in various circumstances who were all highly skilled, well respected and experienced but were finding the traditional 9-5 model no longer fitted into their changing lives. I also discovered it wasn’t just Mums who were looking for flexibility in the workplace. Entrepreneurs and those who are looking to focus on their passions were also looking for more a more flexible and modern approach to work.

Now is the perfect time for us to challenge these norms and help introduce an outcomes driven approach to working, driving increased participation of senior women in the workplace and providing a fantastically novel way for progressive companies to access this exclusive network of talent.

Our Team

Gemma Labadini

I’m really excited to be part of this initiative which will bring a positive change in approach to flexible working in our industry.

I’m lucky to have had supportive and experienced female managers throughout my career in media and think it is so important that we find a way to retain this senior talent in the workplace so that more people can benefit from their skills and experience and, perhaps more importantly, to inspire more young female talent into senior leadership positions.

Jen Davis

I have always had a passion for people and nurturing talent which is why I love what I do. Since having children I have been fortunate enough to work for someone fantastic who has offered me an abundance of flexibility enabling me to continue my career without sacrificing time with my 2 young kids.

I want this for other women which is why I am so excited to be a part of the Wyse Women initiative – I want to help the industry retain and nurture female talent and for female talent to reach their full potential whilst still maintaining some work/life balance.

Our Contributors